^{Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more}

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Our crowdfund has seen phenomenal demand, with over £9 million of shares sold in just a few days.

We’ll close the crowdfund this week, either on Sunday or when we hit £11 million (whichever comes first).

One of the most common (and more complex) questions we’ve been asked is about the benefits of the two different share classes that are available in this round; B-Ordinary and B-Voting

We explain these in our FAQs and on our Crowdcube page, but we thought some extra detail would help explain them too.

Our share classes

Firstly to be clear, all share classes have the same price, but they do come with different capital rights. 

There are two share classes available in this round, B-Ordinary shares and B-Voting shares.

B-Ordinary shares rank as standard shares in Crowdcube’s nominee holding (see Crowdcube FAQs for more on what the nominee is). 

But B-Voting shares are available to anyone who invests over £2,999.31 and come with some powerful extra rights. 

What are B-Voting shares?

B-Voting shares come with fractional voting rights, entitling holders to vote alongside A-Ordinary shareholders at AGMs.   

They also have 1x participating preference, which we explain in detail below.  

But note that B-Voting Shares have equal rights to any dividend payment, but no pre-emption rights. 

What is a participating preference?

B-Voting shares have a 1x participating preference.

To put it simply, this means you get your money back before B-Ordinary shareholders, and then you also get pro-rata access to any upside (or dividends). 

What this means is in any “liquidity event” (e.g. if Chip is sold), B-Voting shareholders will always receive an amount back equal to the amount they invested before B-Ordinary shareholders do, provided there are enough proceeds from the sale.

Then, after that money has been distributed, B-Voting shareholders receive a pro-rata distribution of any additional proceeds with all other shareholders. 

Essentially the main benefit of a 1x participating preference is insulation against the unlikely event Chip doesn’t sell for more than the current valuation.

At the current valuation, there is also an immediate mark up in the value of your shares because of the participating preference. In summary, your return will be equal or higher with this class of shares than ordinary shares in all cases.

How to get B-voting shares

You need to invest at least £2,999.31 in this round to be eligible for B-voting shares.

If you invest over £2,999.31 in total in the round, all shares you’ve bought will be classified as B-Voting shares.

It doesn’t matter if you invest in multiple payments, e.g. if you’ve already invested £1,000, you can invest another £1,999.31 and all your shares (including those from the first £1,000 investment) will be classed as B-Voting shares. 

Join our webinar

Crowdcube are hosting a webinar with our CEO, Simon, on Friday 10 October 2025 at 12pm. 

If you are still unsure of anything, you can ask your questions via this form and he’ll answer them on Friday.

Check out all our rewards

But you can find all our rewards listed at the bottom of our Crowdcube page.

We've also made this nice slide deck so you can scroll through some representations of what's available. 

Any questions?

Feel free to ask us anything via your secure in-app chat, in our crowdfund page discussion section, or if you have an problems with your Crowdube account, please contact: support@crowdcube.com 

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^{Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more}