Chip Cash ISA
3 month promotion
4.70% AER

New customers could earn 4.70% AER (variable tracker).

Then the standard rate of 3.04% AER (variable tracker).

Earn interest monthly, tax free.
Learn more
Chip Cash ISA
Popular
3.04% AER

Earn 3.04% AER (variable tracker).

Earn interest monthly, tax free.

No withdrawal limits.
Learn more
ChipX Membership
Premium
£5.99 /mo
0% Platform fees
Unlimited auto investing
Full range of investment funds.
Find out more
*Fund management fees apply.

Our vision for an AI wealth guide

Our vision is to transform how you grow your money forever, and bring AI wealth guidance to you.
Guide Summary
We want to build something game-changing

We’re working on something exciting at Chip HQ – an AI powered guidance tool designed to give you personalised financial guidance.

Traditionally, financial guidance and advice has been out of reach and expensive. We think that new technology can make financial guidance smarter, faster and most importantly – more accessible to everyone.

In this blog we’ll share with you why we’re building it, what it will mean for your money, and how in the future, this new tool could bring you a level of personalised support that was previously only available to a select few.

Why we are building an AI guide

One of the most common pieces of feedback we hear is: “I have savings, but I don’t know if I am on the right track to achieve all my plans.”

For over eight years, we’ve been helping people grow their wealth, but we know saving is only the first step. The real challenge is figuring out what comes after.

That’s why we’re building a personalised AI guide: to make financial guidance available to everyone.

With the game-changing power of AI, we would be able to help our customers not just save, but help them achieve their ambitions and goals too.

The vision: what our AI will do

The concept is to start with an AI guide to help you understand your goals and how you can achieve them faster.

Our ambition will be to evolve it into a powerful tool that can build a personalised guide to plan your entire wealth journey.

However, a quick caveat: there’s no shortcuts to us building this - we’ll need to do a lot of hard work with the regulator to make sure we’re doing this properly and explore the best way to build it (it’s cutting edge stuff!).

But here’s our ultimate vision of where we want to take it.

Start with a conversation

Imagine this: discuss your goals and ambitions — where you are now and where you want to get to.

Chip’s AI wealth guide would then build a personalised guide based on this conversation, suggesting which savings and investments accounts to open, how much to put into a pension vs an ISA, what short and long term goals to set, and recommend an automated plan to effortlessly top up your savings.

You would be able to review the suggestions, easily tweak them to fit your needs in an open discussion and when you’re happy, you simply say “make it so” and Chip’s AI could crack on with the leg work – opening the accounts, initiating deposits, transfers, with all the admin done for you.

You’re in control

Let’s be very clear: this wouldn’t be about surrendering control of your money. You would have complete authority and full visibility in the app, with clear graphs, portfolio views, and progress trackers to keep you on top of your goals.

You’d be able to pre-program nudges for yourself and book in regular reviews, and at any time simply discuss with the AI to update the plan for you if your ambitions grow or circumstances change.

We believe that this will help you achieve your financial goals with greater simplicity and confidence.

And don’t worry, you’ll always be able to interact with a real person at Chip when you need us.

How we’re building it

You would interact with the tool through a large language model (LLM) – think of it as your conversational guide, ready to answer questions and help you navigate financial decisions.

Behind the scenes, an intelligence layer will analyse your data to provide personalised, actionable recommendations tailored to your situation.

And of course, we’ll be rigorously testing the AI and putting strong guardrails in place, so everything stays compliant, safe, and focused on delivering the best outcomes for you.

We’ve already applied to join the Financial Conduct Authority’s (FCA) development “sandbox”  which would allow us to test it alongside the FCA. If granted approval, we will have support from the regulator and access to the Nvidia AI Enterprise software suite which will accelerate our ability to build and refine our AI tech stack further.

Our ultimate goal, as we say above, is that our AI wealth guide will be able to connect to your accounts, offering actionable recommendations and taking the heavy lifting off your shoulders – bringing you the sort of service that was previously reserved for the very wealthy.

The wider context: why we’re doing this

There are big changes coming together in our industry right now:

  1. A game-changing new technology

The use of AI has exploded over the past couple of years, since ChatGPT first burst onto the scene in 2023.

We believe we can be at the cutting edge of this technology in our sector as we’ve seen a huge opportunity to leverage AI to disrupt the financial advice sector and bring advice to everyone.  

  1. Once in a generation reforms

Adding to the mix, the Financial Conduct Authority (FCA) has just introduced a “once-in-a-generation”1 reform to the financial advice industry, allowing firms to offer targeted support to customers, opening up the door for innovation here at Chip.

The FCA’s research shows the gap we can close:

  • 24% of people with over £10,000 in cash savings don’t invest because “they don’t know enough”
  • 12% feel overwhelmed by the number of options
  • 8% say they need more support before investing

  1. A legacy industry ripe for disruption

We think the legacy advice providers and currently available wealth services leave a lot of room for improvement.

We’re not alone - you might have heard the term ‘advice gap’ where people who could benefit from advice are not being served by the currently available services.

These services are seen as exclusive, only open to the very wealthy and expensive - typically costing anything between £500 and £5,000+ a year.

Or to quote the 2025 Advice Gap report:

“It seems there are a significant number of people who need advice and would benefit from it, whether that’s financially or from the peace of mind that advice brings.

“But they can’t access it because it either costs too much, or the services they need are just not profitable at those levels for companies. Finding a solution would not only help those people but open up a huge untapped client list.”

Whilst we don’t believe AI can fully replace the world of face-to-face human consultations at the moment, it’s clear that this legacy advice model can’t provide service at scale, and stops many millions of people who could benefit from the advice seeking it out.

We believe we are very well placed to build an AI that can fill this gap in the market – delivering real value to Chip customers while opening the door for millions of people across the UK who want financial guidance, but are currently under-served.

Where this will take us

We’ve spent much of the last eight years putting as many tools, products and accounts in the palm of your hands as possible, so you can build your wealth at the tap of a button.

But now, we’re presented with a game changing moment to tie it all together with a personalised user experience powered by AI.

Essentially, you’ll have everything you need to build and grow your wealth in a couple of taps across cash, investments, pensions (and eventually even more).

But also, you’ll have a guide that listens to what you want, asks about your goals, and builds a plan around your needs that is personal to you.

There’s many people who are ready for better guidance and as one the UK's fastest growing companies, we are built to move quickly and capture a share of this £2.4 trillion2 financial advisory market.

Please note it will not have direct control over your finances and all of Chip’s AI solutions will operate exclusively inside our own infrastructure.  This will be an optional in-app service.

Source: 

1 Financial Conduct Authority

2 St. James's Place

Opening a Chip account takes just a few minutes. No forms, no fuss.

Get StartedGet Started
4.6 rating 26k reviews

1. Download Chip

Head to the App Store or Google Play Store.

2. Create an account

Enter a few details and pass a quick check.

3. You're good to go!

Choose from our range of finance products.

Opening a Chip account takes just a few minutes. No forms, no fuss.

Get StartedGet Started
4.6 rating 26k reviews

1. Download Chip

Head to the App Store or Google Play Store.

2. Create an account

Enter a few details and pass a quick check.

3. You're good to go!

Choose from our range of finance products.

Opening a Chip account takes just a few minutes. No forms, no fuss.

Get StartedGet Started
4.6 rating 26k reviews

1. Download Chip

Head to the App Store or Google Play Store.

2. Create an account

Enter a few details and pass a quick check.

3. You're good to go!

Choose from our range of finance products.